2 reasons to update your website-01

“Search engines are the gatekeepers to the Internet, it is imperative that companies maximize their natural visibility in search engines.”*

Your main goal as a business owner is to maximize your options.   One of the primary ways to attract customers is through the Internet.  Search engines like Google allow customers to seek out information about businesses.  Therefore, your website is one of the most important aspects of your business to maintain.

 

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1. Still use Flash? Think again…

“Sites constructed completely in Flash often offer very little textual information – consequently what information a search engine does find ranks poorly.”*

Flash embeds information, making it difficult for search engines to extract text.  Search engines scan websites to find the closest match for what the user searched for.   Flash websites typically use text embedded in graphics or animations.  While search engines are designed to extract every detail of text in a website, the system is not perfect.  Many times, search engines will not display a single page of your website.  If your website is constructed in Flash, there is a very small chance that even one page will come up in the search results.

 

2. Your Uncle’s Dog’s Friend’s Cousin in High School Designed the Site for You

Flash uses a lot of heavy graphics and it causes the site to download at a snail’s pace.  Sure the little string of hearts following your mouse around is cute, but it gets annoying pretty fast.  You don’t want customers going to your website and leaving after 3 minutes because your website is too flashy. Remember, your web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second), according to my research. In the blink of an eye, web users make nearly instantaneous judgments of a web site’s “visual appeal.” First impressions can color subsequent judgments of perceived credibility, usability, and ultimately influence our purchasing decisions. Creating a fast-loading, visually appealing site can help your websites succeed. Yes, it is crucial to have a website that is eye catching.

Editing your website should not be like pulling teeth.  You should be able to change the appearance of your site with a design template, and edit the content with a simple text editor.  You want an easy to use website-one that allows photo galleries, blogs, and links to your social media outlets.

One of the most crucial elements your website should have is mobile and tablet compatibility.  Everyone is on smart phones these days, and use them to visit websites on the go.  Smart phone and tablet compatible sites (aka responsive sites) allow for faster downloads, quicker interactions, and easy to read content.  Check out dripdropcreative.com, it’s a responsive site.

 

Ready to redesign your site?

We can help you!  We are a College Station and Houston website design and graphic design company.  We offer branding services such as logo and business card design, brochure and collateral design, content development, blogging and responsive websites.

 

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